Sustainability
Research and development of eco-friendly, recyclable packaging solutions that reduce materials, accessory components, and environmental impact.
PR Marche ERDF 2021-2027 · Action 1.1.2
Eco-Friendly and Traceability
A sustainable and digital innovation project to make packaging more responsible, traceability more immediate, and consumer communication more comprehensive.
Aldo Pasta has launched the "Eco-Friendly and Traceability" project, dedicated to product innovation through the design of new sustainable packaging, the strengthening of the company's identity and brand, and the integration of digital tools for traceability and consumer communication.
Digital traceability
Introduction of a QR Code linked to information about the product, raw materials, and company values, to improve transparency and access to information.
Communication and market
Digital marketing activities, web and social media campaigns, and sales strategy support to strengthen the brand's positioning in B2B, B2C, and international markets.
Results of the project
The project made the packaging more consistent with the principles of recyclability and waste reduction, integrated digital content updateable via QR Code, and strengthened the online presence, brand recognition, and consistency between the product, corporate image, and sales channels.
€ 94.000,00Investment permitted
€ 47.000,00Public contribution granted
B78I24004380007CUP
The project was co-financed by the European Regional Development Fund (ERDF), under the PR Marche ERDF 2021-2027.
